ZX adidas -
Artistic Direction*
A system in motion.
Structure breaks - shifts - re-forms. Form behaves, not resolves.
State of Instability
A spatial system in negotiation. No hierarchy, only response. Motion replaces composition.
Art direction across film, image, and motion.
A reactive environment
structure and gravity misaligned. Objects float, collide, reconfigure. The athlete moves within the system.
From product to system.
ZX as behaviour —
not form.
ZX /
ZX /
