Lady Gaga’s David Bowie Tribute — JW. Ruth

Lady Gaga’s David Bowie Tribute
At the 59th Grammys 

A multi-sensory Grammy performance honouring David Bowie, merging music, identity, and real-time technology on the world’s biggest stage.

Concept: Changes  

Technology as Expression — Bowie’s legacy of reinvention expressed as a live, layered canvas, constructed and performed in continuous flux across music, image, and technology; personas emerge and dissolve, treating his legacy as a living, performative surface.

Role:  Defined the visual concept and directed the integration of performance and real-time technology, shaping a unified system across stage, projection, and broadcast.

Visual Direction:
A phantasmagoric sequence — shifting colour and layered imagery form a fluid visual language. Eras morph and dissolve like memories refracted through time, as identity changes between presence and illusion.

Credits:
Intel × Haus of Gaga - Director: Ruth Hogben -  Art Direction: JW Ruth - Music: David Bowie -  Performance: Lady Gaga - Production: PrettyBird.