Intel × Lady Gaga TVCs: 58th Grammys
- Art direction*

Two films built around Lady Gaga’s Grammy performance. Technology becomes visible. Performance becomes system.

The Collider

Technology appears in the moment of performance. What is hidden begins to respond — unfolding live.

Machine and body operate as a single surface.

Transformation happens live.
Technology doesn’t illustrate performance; it becomes it.

Cannes Lions Gold for Art Direction.