Lady Gaga x David Bowie Tribute: The 58th Grammy Awards

CONTEXT: Multi-sensory performance honouring David Bowie’s legacy, blending music, identity, and visual innovation for a live global audience. CONCEPT: “Architect of Reinvention” — translating Bowie’s spirit into a shapeshifting visual language, where some vignettes were overt and others concealed to reflect his constant evolution. MY ROLE: Defined overall visual narrative and performance tone.Led art direction on set design, projections, and live transformations using Intel’s Digital Skin technology. Collaborated with stylists, performers, and production teams to unify music, motion, and visuals. Ensured cohesion across stage, live broadcast, and digital capture. RESULT: Performance was viewed by 25 million live, celebrating Bowie’s legacy while showcasing innovative technology, earning global praise for its layered storytelling, transformational visuals, and cutting-edge stage design. Client: Intel x Haus of Gaga – Director: Ruth Hogben — Art-direction: JW.RUTH — Music: by David Bowie — Performance: Lady Gaga — Production: PrettyBird