BALLON d’Or
Product Launch:

A campaign for Karim Benzema, celebrating his Ballon d’Or victory, revolves around the iconic white bandage he wears on his hand. For this milestone, the neutral white bandage was transformed into a luxurious gold, symbolizing his achievement and turning a symbol of perseverance into one of triumph. Client: Ballon d’Or — Agency TMC — Creative Direction by moi — Photos by Carles Carabi.